That being said I don't want to buy a mac, I like having the power to control what hardware is in my PC. I like being able to choose between hundreds of different laptops to find the right price point to hardware power.
Is anyone working on a new premium operating system that could be a serious competitor to Windows?
You're definitely one of the weird ones (which may (or may not) be "good")
The overwhelming majority of people do not want to waste time choosing "between hundreds of different laptops" - they want to get whatever they need to get done done with minimal issues
Such variety in "choice" often leads to being overwhelmed with the options, and going for one of the three or four you already know anyways
Don't want to run Windows? Cool - get a Chromebook, Mac Book, or any of the scores of laptops that'll run Linux nicely
I wrote this 9 years ago - https://antipaucity.com/2013/06/04/this-is-not-the-year-of-t...
And it's as true today as it was then
With very very rare exception, it does not matter what desktop you run
So run what you want
The practical alternative is to stop dying on I-don't-want-to-create-an-account hill.
That means creating an account or finding another hill to die on (e.g. Linux).
There's no silver bullet.
No free lunch.
It's tradeoffs all the way down.
Good luck.
Windows 7 and 10 have been ok for me, sounds like things are going downhill AGAIN!
But worth nothing:
Fedora
openSUSE
Genode
ReactOS