What Happened to the Soylent Buzz?

Question

A few years ago, Soylent, and related local copies, were given a lot of press and were lauded as the future of eating.Techies loved them, there were articles about Soylent all over HN. Soylent itself got backing by Alphabet and Anderseen Horowitz.I haven't heard about Soylent that much lately, however, and the buzz (or hype?) seemed like it died off.Reading an article on Yahoo! about them, it seems like they pivoted recently, with CEO from Kraft. Which made the company profitable for the first time.https://finance.yahoo.com/news/soylent-once-beverage-tech-bros-143516284.html

edent · Accepted Answer

It was only ever a marketing scheme designed to get men onto the same diet bandwagon as women. Meal replacement shakes have been around for decades but were mostly targeted at women and, occasionally, men who wanted to lose weight.It turns out, like most products, there is a limited market. Solyent / Huel were only able to convince a few people to develop an eating disorder and that's probably a good thing.

brudgers · Answer

Soylent is mainstream enough that my kid -- who was in middle school when it was the buzz -- knows about it as a young adult.
It's ordinary knowledge in their social circle.
Objectively, it's just another food product and the likely exit has always been acquisition by a food conglomerate.

tamaharbor · Answer

People actually tasted it.

What Happened to the Soylent Buzz?

Soylent is mainstream enough that my kid -- who was in middle school when it was the buzz -- knows about it as a young adult.It's ordinary knowledge in their social circle.Objectively, it's just another food product and the likely exit has always been acquisition by a food conglomerate.

People actually tasted it.

Soylent is mainstream enough that my kid -- who was in middle school when it was the buzz -- knows about it as a young adult.
It's ordinary knowledge in their social circle.
Objectively, it's just another food product and the likely exit has always been acquisition by a food conglomerate.