Any Good Books on Marketing?

Question

Marketing has been a really tough field to find good books about. It seems that any recommended book is just a form of marketing for the author's consulting services.I'm looking for something like Spin Selling but for marketing. Any recommendations?

mchan · Accepted Answer

I read Sell with a Story, by Paul Smith about a year ago, and I thought that was pretty insightful.

normhill · Answer

everything from Seth Godin, he also has a podcast: https://play.acast.com/s/akimbo/

daly · Answer

Beyond Product by Jill Soley and Todd Wilms