Did you noticed a more aggressive ad campaign for Facebook on the web?

I haven't interacted anything to do with Meta as except to reading articles about the stock crash, but it seems that both for me and my circle of friends we noticed that Facebook (as a platform) has apparently launched a new (at least by the looks of it) video ad, in addition to increase in banner ads. Is Facebook/Meta beginning to get desperate that they launched new ad campaigns or is it just isolated to us?