The product: "Earn up to 10% interest on your cash. Compliance focused. No hidden fees. Get started in minutes."
The FAQ page explains how they earn such high yields: "We place your money into a diversified strategy, partially investing into safe haven assets like gold and partially investing into dollar-pegged digital assets that attract borrowers who are willing to pay higher interest fees. As a result, your money is generating reliably up to 10% interest, leaving you with more cash in your pocket."
This sounds like an investment product that is substantially downplaying the risks (placing money in non-digital assets like cyrpto) - a material misrepresentation of an interest-bearing account.
And does "compliance focused" mean they're actually compliant? Or are they following the Robinhood model of building up a treasure chest before regulators notice, in order to afford the legal costs and changes necessary to clean up their act (i.e. cost of doing business).
It doesn't pass my smell test, but I'd like to hear your thoughts.
It's innovative in they've found a way of giving you the returns of a moderately risky stock market investment whilst offering you the risk profile of playing in traffic.
“Disclaimer: Custody and settlement services are offered through Prime Trust, a Nevada trust bank. Seashell Financial Inc. ("Seashell"), a Delaware corporation, does not provide legal, tax, or investment advice. Holdings of digital assets are speculative and involve a substantial degree of risk, including the risk of complete loss. There can be no assurance that any cryptocurrency, token, coin, or other digital asset will be viable, liquid, or solvent. No Seashell communication is intended to imply that any digital asset services are low-risk or risk-free. Seashell works hard to provide accurate information on this website, but cannot guarantee all content is correct, complete, or updated. Digital assets held in custody are not guaranteed by Seashell and are not FDIC-insured.”
Also, chances are you’ll have to sign something similar before signing up. I would think they probably get away with that.
It's a crypto yield account that downplays the fact that it's crypto.
Do with that knowledge what you want.
Possibilities include a Ponzi scheme or the like (possibly on the VC funding side), brazenly lying or carefully almost-lying to customers, delusional leadership, investments in something illegal or ridiculously high risk. Most likely, they care for their stock and their exits rather than their customers.