Let's not throw away interesting content because it shares space with ads.
Techcrunch has a redirect to guce.advertising.com, which is blackholed... so I can't read their content directly whether it's on hn or not. If I specifically want to read it, archive.is has it without ads. That means they get punished either way by losing hits, which is the only pressure they care about.
My proposal is that Hacker News mods should block any posts that involves any websites with heavy and annoying ads. HN represents for the average "marketing" person a good source for spamming some nice articles but with annoying ads.