How do you market your new B2B SaaS platform?

Question

I remember the old days of Enterprise software sales. You had face to face meetings. A sales rep in major cities and countries. Lots of flying around. Filling out RFCs and opaque pricing.How do the brand new enterprise SaaS platforms market themselves these days? How does a Snowflake or a Figma or a Miro or a Atlassian market itself to the right people and teams?

Jugurtha · Accepted Answer

I haven't read it yet, but Gabriel Weinberg of DuckDuckGo has written a book titled "Traction: How Any Startup Can Achieve Explosive Customer Growth" where he explores different channels.Here's some video content: https://youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx...

rozenmd · Answer

Content marketing like wild to keep cost of acquiring new customers low as possible, mainly.
To the point where they become topical authorities.
Customers searching anything vaguely related to their topic get an article on the first page of the results.

throwawaynay · Answer

not an expert but the most straightforward way seems to be: identify potential leads on linkedin, contact them there or coldmail them with stuff like hunter.io+lemlist

How do you market your new B2B SaaS platform?

I haven't read it yet, but Gabriel Weinberg of DuckDuckGo has written a book titled "Traction: How Any Startup Can Achieve Explosive Customer Growth" where he explores different channels.Here's some video content: https://youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx...

Content marketing like wild to keep cost of acquiring new customers low as possible, mainly.To the point where they become topical authorities.Customers searching anything vaguely related to their topic get an article on the first page of the results.

not an expert but the most straightforward way seems to be: identify potential leads on linkedin, contact them there or coldmail them with stuff like hunter.io+lemlist

I haven't read it yet, but Gabriel Weinberg of DuckDuckGo has written a book titled "Traction: How Any Startup Can Achieve Explosive Customer Growth" where he explores different channels.
Here's some video content: https://youtube.com/playlist?list=PLpNwgXYhL09_afXgVjigb_kqx...

Content marketing like wild to keep cost of acquiring new customers low as possible, mainly.
To the point where they become topical authorities.
Customers searching anything vaguely related to their topic get an article on the first page of the results.