Has going to the cinema/movie theatre changed for you?

This is a study of US movie-goers during the COVID pandemic and suggests that going to the movies is at a crossroads in the US.

The study [PDF]:

https://thequorum.com/wp-content/uploads/2021/11/Exhibition-At-A-Crossroads-11.29.21.pdf

About the study: "For Exhibition to thrive, it has to win back those who used to, but no longer go to the theater. This study looks at who those people are and what would get them to return"

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All respondents in the study were asked to self-identify into one of five groups below.

Which do you identify with (if any)?

Avid movie-goer: frequently go to the cinema/move theater

Infrequents: only sees one or two movies in theatres - no change change due to COVID

Reluctants: returned to theaters in spring, stopped when Delta variant emerged

Hopefuls: Same as the 'reluctants' above. Returned to theaters in spring but stopped when the Delta variant emerged

Likely losts: haven't been to theaters since the pandemic began; don’t see themselves returning in the future.

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Could upgrades to the theatrical experience would bring people back? Respondents in the study rated the following features positively:

- More space between seats

- Newer seats

- Ability to order food from seat

- More large format screens

- Enforcement of phone usage

- Fewer commercials

Your thoughts?