This is also starting to happen with Podcasts (Spotify as the leading example).
But why hasn’t it happened for music, proper? I think Jay-Z’s Tidal tried this but they weren’t successful. But Sony Music Group, Universal Music Group, etc all have huge catalogs of music, and there is a trend of artists selling their catalogs to these companies. What’s to stop them from pulling back their licensing and launching their own app competing with Spotify? And conversely, why hasn’t Spotify moved into music production in the same way that it has moved into Podcasts? (Caveat being that they tried at some point with generic beats and piano and atmospheric music production, but those knockoffs fell flat and felt hidden).
Music is more like books, which is an individual effort more than a group effort like a television show or a movie.
Music has a very different consumption profile.
Also they can just demand more from Spotify etc. by threatening to pull their catalog. This would hurt Spotify a lot because people like to listen to playlists that include all their favorite tracks and not just the ones that aren’t from Universal Music. A lot of people would probably cancel their membership the next day because the value of it just sunk a lot.
For example, if I want to watch the latest Tom Cruise action movie but Netflix doesn’t have it, I might settle for an alternative in the same genre. But if I want to hear the latest Adele album but my “disrupted music streaming service” doesn’t have it, I’m not gonna settle for an artists that sounds like Adele but isn’t her.
So if every label had their own streaming service, you’d basically needed to have a subscription to all of them. I don’t think that’s realistic and maybe the labels’ market research tells them the same?
Netflix had a wide catalog of content licensed (or used permissionless in disc form) from many studios at the beginning. Eventually (1) Netflix found it was cheaper to own than rent as they got bigger and (2) studios wised up about the value of streaming.
So streaming is fragmented and the real action today is in things like Disney+, Peacock, etc.
For music there are many streaming services (say Apple Music, Amazon Music, …) that have basically the same catalog.
It sounds like you are asking why Sony doesn’t start a streaming service for just the music they own and other record labels follow suit. Is that right?
In producing it's own programming, Netflix started competing directly with the very people providing it's content.
I assume streaming on it's own just wasn't considered lucrative enough; but it still seems ill-advised to me. What happens seems completely predictable, yet Netflix could have had a really good long game here.