HACKER Q&A
📣 jordiburgos

Where do I find people to market my SaaS?


I am creating an SaaS product as a solo technical founder.

What I struggle the most is to create a plan or list of tasks to do to share the product with the world and start marketing it.

I am just interested in the coding part and I would like to find somebody as a contractor to create the landing page, start the mailing list, create social accounts, etc...

Edit: Obviously, paying for their work.

  👤 Oras Accepted Answer ✓
I am a technical founder and has the same mindset a year ago (I can’t sell, I don’t know how to market … etc).

Reality is, you’re the only one who can do these things at the early stage. It doesn’t have to be complicated or a go-to-market plan. Ignore all these jargons for the time being.

Here is a simple way to start:

1) what is the problem you’re solving?

Describe the problem in a few sentences, then search for keywords and see what people are searching for for those keywords. A good cheap tool to start with is keywords anywhere. Then write quick blogs about the problem. Those blogs don’t have to be a 1000 words one. Even some quick ones will be enough to generate some traffic.

2) Who will benefit from your solution?

Whether you’re a B2B solution or a B2C, you need to test different channels (platforms) where you think your potential customers are.

You can post on Twitter, LinkedIn, instagram, Reddit … etc. see which one will bring more engagement and focus on that channel.

👤 Irongirl1
Ha! As it happens, I'm thinking of starting a marketing firm to do exactly this...

I'll help you for free.

👤 cercatrova
What is the SaaS? We can't know until you tell us what you're doing, then we can suggest where to go, as in, a B2B is very different from a B2C is very different than a B2B2C etc.