Has Mike Lindell, the “My Pillow” guy hit the ultimate sales strategy?

Question

Mike Lindell says this most outrageous things, and every time he says something outrageous, thousands and thousands of people across all forms of media start saying "My Pillow".Surely this must be the greatest sales strategy ever? Associate your name with your business then start saying ever more crazy things so the media amplifies them, resulting in ever increasing sales of ..... pillows.I'm wondering now if this is previously documented as a social media sales strategy, or if it can be formalised into a selling approach.

AnimalMuppet · Accepted Answer

I keep seeing his name and the name of his company. Nothing in that makes me want to buy one.And I'm getting to the point where I could use a new pillow, so I'm in the market. His antics don't make me lean toward his company, though. So at least for me, it isn't working.

jimmyvalmer · Answer

Going back to "pass the biscuits pappy" and beyond, lowbrow salesmen have employed politics as the highest-risk-highest-reward advertising channel, the biggest risk being you just might win an election.

cybarDOTlive · Answer

It's a good way to sell a commodity for sure, where no one really cares about the pillow. But they may buy it from you because they need one anyway and they enjoy your personality / the entertainment value you provide.

MrGuts · Answer

If you want to talk about what's important, talk about what you're trying to sell. Trying to overthrow a democratic election doesn't sound like a good way to win the Eldorado.

NicoJuicy · Answer

Retailers dropped his productsHe has a defamation lawsuit of 1,3 billionAre you even sure he made more sales/revenue?History shows (as far as I'm aware) that a company leaning towards a political opinion normally loses sales. Eg. Look at the Trump hotels losing business and trying to remove his brand.