I heard about influencers who fail and get depressed, but since game development has become so accessible I wonder if this is happening to developers, too.
It's clear to me what I need to do to promote my game (new trailer, contact the press, social media posts etc.), but it takes forever to get myself to do it because I'm afraid it won't be good enough or it would fail for whatever reason.
I guess you get the initial rush when some people purchases the game in the beginning. Until you realise it wasn't enough. Have you had similar experiences? Any thoughts?
My observation is that the people who last long enough to reach success in any creative field are those who derive satisfaction from the act of creation for its own sake. They are driven to create and have no way of stopping. Something to ponder perhaps.
If not, just don't. Work for someone else who has this drive.
So can it be worth it? Sure. You just need to be extremely good at marketing, and most indie devs are not. So even if they spend tons of effort on marketing, they get drowned out by everyone else doing the same.