Would you spend $30K on a landing page?

Question

I know my answer, and I'm aware you can find themes for like $20.The landing page is a single page thing, jump links on the page, then a form to collect an email.With regard to responsive design, cross browser stuff being a given/addressed... $30K?Point of this is I'm trying to see if there is any reason to think this is reasonable.Hosting/certs is a minor concern could be done by you or provider. No changes to the site after it's done.I would also add that you're a startup/don't have cash flow, maybe some kind of investment/seed money.

s_severus · Accepted Answer

My initial answer is "hell no" but on second thought I maybe need more context. As others asked, how much do I expect it to generate? How much do I have to play with? Am I a BigCo with an end of year departmental budget to burn?
Even then, 30k for a single page, which I assume is static, is kinda ridiculous. The only justification I can think of is very, very good design from an expensive design agency.
For the dev work we are talking paying someone $300 / hour for over 2 weeks. Seems out of my reality.

poulsbohemian · Answer

Would love to know the context here - is this what someone offered as a project bid?Spending $30K might make sense if the landing page just part of the deliverables. For example, I can imagine if you went to a marketing firm and they are assisting with branding, copywriting / editing, syndication, social, etc and the landing page is just the most obvious deliverable of the bundle, then... sure, you could spend $30K really fast.

warrenm · Answer

I'll spend as much on a landing page as it takes to make NOTABLY MORE than I spent on it
If I can make $1000 for $20, I'll spend $20
But if I could make $100,000 for $30,000 - dang straight I'm gonna spend $30,000!

rad_gruchalski · Answer

Back of the envelope calculations: $30k, say they charge $150/h. That $30k is 200 hours. That is 25 man days x 8 hours. You have a designer, copywriter, probably a product manager, customer rep and a coder involved in this.Sounds about right. Maybe you need a cheaper agency?

sharemywin · Answer

I'd be happy to make it for you for like 27K and you'd save 10%.

XCSme · Answer

I would spend $1k on the site and $29k for 6 months doing whatever I want.You would get the exact same results for $1k and $30k, the only difference would be the developer's profit.

newsbinator · Answer

How likely is the landing page to make me $60K?

cm2012 · Answer

Absolutely not, build it in squarespace or instapage. Hire a cheap designer for $1000 to customize it for you. That's what I did for my agency website that we do $10m a year in revenue through.

unbanned · Answer

No. Use a WordPress theme. Pay $1000 for SEO. Call it a day.

peanut_worm · Answer

For a landing page? No I can&rsquo;t imagine I would ever do that. Maybe for an entire website but not a single page.

bern4444 · Answer

I'll do it for 20k.

andrei_says_ · Answer

Am I using it to launder money?

popfastful · Answer

free build it in alovez.com , this is my landing page https://www.alovez.com/bing

Would you spend $30K on a landing page?

I'll spend as much on a landing page as it takes to make NOTABLY MORE than I spent on it
If I can make $1000 for $20, I'll spend $20
But if I could make $100,000 for $30,000 - dang straight I'm gonna spend $30,000!

Back of the envelope calculations: $30k, say they charge $150/h. That $30k is 200 hours. That is 25 man days x 8 hours. You have a designer, copywriter, probably a product manager, customer rep and a coder involved in this.
Sounds about right. Maybe you need a cheaper agency?

I'd be happy to make it for you for like 27K and you'd save 10%.

I would spend $1k on the site and $29k for 6 months doing whatever I want.
You would get the exact same results for $1k and $30k, the only difference would be the developer's profit.

How likely is the landing page to make me $60K?

Absolutely not, build it in squarespace or instapage. Hire a cheap designer for $1000 to customize it for you. That's what I did for my agency website that we do $10m a year in revenue through.

No. Use a WordPress theme. Pay $1000 for SEO. Call it a day.

For a landing page? No I can’t imagine I would ever do that. Maybe for an entire website but not a single page.

I'll do it for 20k.

Am I using it to launder money?

free build it in alovez.com , this is my landing page https://www.alovez.com/bing

Would you spend $30K on a landing page?

I'll spend as much on a landing page as it takes to make NOTABLY MORE than I spent on itIf I can make $1000 for $20, I'll spend $20But if I could make $100,000 for $30,000 - dang straight I'm gonna spend $30,000!

Back of the envelope calculations: $30k, say they charge $150/h. That $30k is 200 hours. That is 25 man days x 8 hours. You have a designer, copywriter, probably a product manager, customer rep and a coder involved in this.Sounds about right. Maybe you need a cheaper agency?

I'd be happy to make it for you for like 27K and you'd save 10%.

I would spend $1k on the site and $29k for 6 months doing whatever I want.You would get the exact same results for $1k and $30k, the only difference would be the developer's profit.

How likely is the landing page to make me $60K?

Absolutely not, build it in squarespace or instapage. Hire a cheap designer for $1000 to customize it for you. That's what I did for my agency website that we do $10m a year in revenue through.

No. Use a WordPress theme. Pay $1000 for SEO. Call it a day.

For a landing page? No I can’t imagine I would ever do that. Maybe for an entire website but not a single page.

I'll do it for 20k.

Am I using it to launder money?

free build it in alovez.com , this is my landing page https://www.alovez.com/bing

I'll spend as much on a landing page as it takes to make NOTABLY MORE than I spent on it
If I can make $1000 for $20, I'll spend $20
But if I could make $100,000 for $30,000 - dang straight I'm gonna spend $30,000!

Back of the envelope calculations: $30k, say they charge $150/h. That $30k is 200 hours. That is 25 man days x 8 hours. You have a designer, copywriter, probably a product manager, customer rep and a coder involved in this.
Sounds about right. Maybe you need a cheaper agency?

I would spend $1k on the site and $29k for 6 months doing whatever I want.
You would get the exact same results for $1k and $30k, the only difference would be the developer's profit.