- Post a job posting to recruit some employees and gather information from them (and pay them for their time) - Create a landing page and advertise it to the right target audience - Reach out to people through LinkedIn
Any other tools, techniques, recommendations, etc., or even suggestions on how to make effective use of these strategies?
(throwaway because my main account is easily identifiable to work colleagues)
Test those assumptions with experiments (google ads, landing pages, etc) that provide data. Set a bar for success. Run experiment.
If results > success, move on to the next riskiest assumption. If results < success, form a new hypothesis, rinse, and repeat.