Speaking to activist on a subreddit advocating for a cure to HSV-1/HSV-2. The virus has been linked to Alzheimer's and other degenerative diseases and is one of the leading causes of suicide in the young because of stigma.
There seems to be promising work being done in the field namely by Dr. Keith Jerome and Fred Hutch and a Chinese Pharmaceutical company BD Gene.
But it seems the group needs lobbying power and the pharmaceuticals also need funding, how best would you think to address this issue?