HACKER Q&A
📣 jinen83

Lego launched a product with our logo in their cover image


We are a low code/no Code platform for building internal tools. Ironically we do educate customers at times that NoCode is like lego block approach of building software with pre-built blocks.

You think we should be concerned about our logo being used by Lego. If it should be concerning then what options you think we have?

References Our logo: https://upload.wikimedia.org/wikipedia/commons/0/05/DronaHQ_...

Lego Dot: https://www.auchan.ro/public/images/hfd/hec/h00/lego-dots-ra...


  👤 thanatos519 Accepted Answer ✓
My first response is: "grow up" ...

... but if you think you could be ceding some copyright by allowing them to coincidentally use this meaningless pattern in a sample frame design in their product photo, then maybe you should mention it to Lego. I am sure they have nice lawyers.

Your thinking is a result of a toxic IP environment. Try not to make it worse.


👤 eesmith
IANAL.

There's no apparent trademark infringement here.

There is no confusion between your specific goods or services and those of The Lego Group, which is the purpose of trademarks.

Quoting https://www.uspto.gov/trademarks/basics/what-trademark :

> For example, let's say you use a logo as a trademark for your small woodworking business to identify and distinguish your goods or services from others in the woodworking field. This doesn't mean you can stop others from using a similar logo for non-woodworking related goods or services.

Your trademark (without the name or border) is weak. See https://www.uspto.gov/trademarks/basics/strong-trademarks for some background on what makes a strong trademark.

For example, even though I never did a graphical trademark search before, I found US trademark #90287353 as another example of using squares and "Triangles with one or more curved sides" as the interior of your logo does. It could also easily be done by the "Dots" toy.

Your entire trademark is a stronger one, but The Lego Group doesn't appear to be infringing on that one at all.

You could talk to a lawyer of course. But ... why? Let's say it costs only $1,000 to get Lego to change. Does it benefit you in any way?


👤 oenetan
I'm not getting it. It must be some sort of coincidence. Your logo isn't even on the front box of the lego, and your "logo" just happens to be similar to a combination of one of the legos

I'm just confused, correct me if I'm wrong.