Relevant recent tragedy: https://edition.cnn.com/2021/08/04/asia/lightning-strike-wedding-party-bangladesh-intl-hnk/index.html
Additionally, as soil conductivity changes what is known as the "step potential" being the voltage induced in the ground between your two feet.
I am not sure of the particular case for Banglafdesh but these are the key factors. People in Zimbabwe who sleep on the ground which has an unfortunate mid range conductivity are also subject to a high incidence of lightning related deaths.
I have seen in Indonesia Bangdung that on the mountain some houses are enclosed in virtual faraday cages of lightning conductors due to frequency of strikes.
I'm from Argentina, most of the death by lighting that I remember are during soccer matches. When it's rainy most people take cover unless there is a good reason, and here a "good reason" means soccer. https://www.google.com/search?q=lightning+soccer+match&rlz=1...
Also, it's common that it strikes a few players, and press gives more coverage to multiple deaths. And it's common that someone is filming or can take photos just after the lightning, that is good for the press coverage. And people like soccer. My guess is that isolated death in the middle of nowhere are underreported in the press.
Back to your question... My idea is that Bangladesh is a very rainy place. Does people continue with the weeding party even if it's a little rainy? Are parties outdoor common? The article blame the deforestation that removed many high trees. Do houses have usually lightning rods?