Can someone direct me to a list of characteristics advertisers collect?

It's driving me crazy. Around the time The Social Dilemma came out someone in a random thread linked a Google sheet with everything advertisers collected about you as a person, religion, sex, preferences, income, location, etc.

I swear it was this one and it was removed. https://news.ycombinator.com/item?id=24468533

Is anyone able to help me out? I'd like to convince someone why their privacy should matter.