Good Book on Branding?

Question

I am trying to find a book on branding (creating brand identity, figuring out the positioning and so on) that would be comparable to "Traction" that is a great marketing / growth hacking (?) book.Meaning the book that has some practical advices and at least a few deep / experimentally derived ideas.Thank you!

mindcrime · Accepted Answer

A couple that might be worth considering:
https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007...
https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers...
https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...
https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc...
https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...

bwb · Answer

These might help you:Marty Neumeier is a big branding guru and recommended the Best Books On Brand Strategy here: https://shepherd.com/best-books/brand-strategyAnd, DAvid Airey is a really amazing graphics designer who did a topic on the subject as well: The best books on visual branding: https://shepherd.com/best-books/visual-brandingSolid selection and their recs and why are on those pages :)

runawaybottle · Answer

https://www.amazon.com/Thoughts-Design-Paul-Rand-ebook/dp/B0...