I’m currently using Hotjar to understand what my customers are doing, its works well but it’s very expensive for me as a bootstrapped founder.
I have also tried talking with my customers and asking questions with surveys but it seems that none of them fill or complete my surveys, so I think it is a site issue, but not quite sure.
Is there a Hotjar alternative that has heatmaps and that is friendly to bootstrappers?
What tools do you guys / startups use to understand your users?