For every single app name I searched, the first result was NOT the app I was looking for but a direct concurrent. Type Amazon? Get Zalando. Type Netflix? Get TikTok. Type foo? Get bar.
Wtf is going on? I thought Apple was proud of how curated their store is? How can they let this happen?
Example with Spotify:
- App Store - https://i.imgur.com/w4J9BHK.png
- Play Store - https://i.imgur.com/m1CMARq.png
2. Ads were put in App Store as part of a) Increase of Services Revenue which they had a target of 100% increase from 2016 to 2020. b) Taking advantage of Ads that were in other ecosystem for Apps Discovery. c) They get to "help" Apps Developer about their App discovery without relying on other abusive Data tracking source.
>Wtf is going on? I thought Apple was proud of how curated their store is? How can they let this happen?
This is no longer Steve Jobs' Apple.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. - Steve Jobs
App stores (android, Microsoft, ….) seem to think it is a failure when you think ‘I want to install app X’ and you install X. They start by hiding the search box behind an extra click so that they can spam you with 20 links to apps nobody in their right mind would want and hope you get fatigued and click on one.
It is like being the quarterback in American Football they will put every distraction they can in your way to fool the weak minded and fatigue the strong minded into being weak minded.
To be fair advertising has long been promoted as promoting competition — to give brand Y some exposure so you might find you like it.
Many things are different now.
For one thing, Y is never better than X on the internet although it sometimes is in real life.
Also TV, magazines and such are destinations in themselves whereas i go to the App Store because I am trying to complete a task that requires the app, probably that task is part of a larger task nested several levels. All that is weighing on me and makes distractions all the more stressful.
It probably makes sense for tiktok to advertise to people searching for Spotify, either they feel that is more efficient that placing ad when you search for "tiktok" (because you'll get tiktok in the list anyway), or they're just advertising everywhere. Either way, it's not "deceptive". Nobody will mistake the tiktok card for Spotify.
However, how is that different from Google ads? You hire marketing specialists and that's what you get. If you want non deceptive behaviour you have to train them extra.
For Netflix, I the advertisement is TikTok but the first search result is Netflix. This isn’t really an Apple problem, this is TikTok buying ad space targeting Netflix as a search term.
