What are some effective practices on how to build an online presence and a strong personal brand
* you are an expert in, or willing to learn a lot about for years
* relatively focused (so, React, not webdev. better is react hooks)
* technical
Find people talking about this in online communities. Read their questions, answer or research them.Amy Hoy has great insights about this: https://stackingthebricks.com/articles/ (she covers this in the context of building a business but it works in the context of building a brand)
You can help people in other ways too: help run a meetup. Speak at meetups. Mentor.
But participating in an online focused niche scales far better than other methods.
But start lying your ass off
Or at least promising all kinds of bullshit
When I think of about half of the most famous brand people in the world
This is them