This leads me to the main question: is linkedin bringing you any value? Do you feel it's worth to post there valuable content (from time to time) so that people can notice your profile, follow you there and this may create some business opportunities in the future.
What is your experience?
I keep my network mostly relevant to the domain I work in, which means it's highly interconnected.
Content: Purely from the way LinkedIn operates, anytime I publish something several people in my "target audience" find interesting enough to "Like", a bunch of other professionals with similar interests will then see these posts. I tend to get many new followers this way. Some become avid readers, some then become clients.
Networking: This is where a lot of the value of LinkedIn lies. It's a way to have good conversations with people up and down the industry. I had no need for in-person events this year in order to network - it was there every day.
Business opportunities: I started getting more serious about posting consistently when I co-founded my company - it takes deliberate effort to be consistently interesting to an audience. But it does pay off.
In my view, LinkedIn plugs a useful social gap, a way to maintain professional relationships over time.
But for the past 4 years I have stopped adding work friends in Facebook (neither I use insta nor fb messenger). So all my ex work colleagues are connected in LinkedIn.
And lately I have noticed ex-colleagues messaging me in LinkedIn about openings, opportunities, or just small talk. This is very valuable to me. Keeping up the connections without exposing personal life is good. Specially in EU where many people have disabled fb all together.
So yes, LinkedIn is bringing me value these days.
I don't really post anything on my feed - so can't comment. But it's helpful when I see someone else' feed - to get some updates on what they are doing.
In an era where almost anything you say and do that someone doesn't like can be a fireable offence I have no idea why someone would publicly expose so much sensitive data about themselves to strangers online. I've had a couple of people cyber-stalk me through LinkedIn in the past. Nothing serious, but in both cases these were people I was not close with an did not want to expose much information to who revealed themselves to know far more about me than I was comfortable with. When I asked how they knew so much about me, both times they said they looked me up on LinkedIn. I'd be lying if I said I never did it myself, but it's kinda weird and I don't think it would be the norm.
However, some people have told me that they post often and build up their own audience on LinkedIn that they can then sell to, whether it be a product, course, service or others. Through this, they've made a lot of money.
I think for LinkedIn to be useful you simply need to know what you want from it. Is it jobs, clients, some specialist knowledge, new friends,etc. All of it is possible but requires slightly different approaches.
There's a lot of bullshit jobs on offer, and a lot of below average payers out there, but as long as you're up front about the money you want straight away, it's easy to filter out the nonsense jobs.
My immediate reply to any LinkedIn message if I'm considering a move is to ask for the day rate / salary range. It's usually too low, at which point the conversation stops, but if it's worth, the conversation continues.
As for making posts myself -- that only attracts likes and comments from previous colleagues. It doesn't contribute to future job approaches.
I try to concentrate on customers but most of them aren't on there. I guess I am obligated to the VC who put up the initial seed money to get a bigger investor but the lack of interest vs. the time invested is ridiculous.
At this stage I would love to kick linkedin to the curb but once every 3 months or so an interesting connection gets made so I kinda put up with it.
I really don't think overall even that minimal engagement is worth it. I also never want to talk to another VC ever again, screw the lot of them.
LinkedIn hosts my professional Rolodex of people I’ve worked with or want to stay in touch with professionally.
LinkedIn also provides me with visibility to recruits so I get inbound job leads with zero effort on my part. My current job comes from a 1st party recruiter messaging me.
That’s about it, but still kind of useful.
The feed is a cesspool - I stay away as much as possible and never post myself.
I typically don't follow people not connected to me, actively remove attention whores from my connections and feed, and people who don't respond when contacted or respond rudely. This keeps my feed and connections pretty clean.
Only few times, I have been approached by recruiters for potential jobs and those leads have never panned out. I find recruiters to be good if you are looking at same type of work as in the past but rarely anything different or interesting. And, such direction changes are frequent in my profile so recruiters tend to stay away.
I found the feed super distracting so I installed an extension to block it.