In addition to my existing knowledge I'm a good problem-solver and know how to Google answers and adapt them to the problem at hand, and already have done a lot of informal help desk at every job I've been at. The help desk at my current employer know I'm a good liaison.
I get a kick out of helping people with their problems one-on-one.
In short I feel I'm a talented amateur who has the above inclinations and the skills, but I'm at a total loss as to how to take that and transition it to a paying job opening in the field.
Do I need formal certifications, and if so, from which entities (I see Microsoft and Google both have certificates)?
Are there ways to discover where the gaps in my knowledge lay (which I probably don't know exist) for a typical help desk technician?
Is there a way to learn what an average help desk tech salary in my metropolitan area would be?
This and any other advice would be appreciated.
That's where I'd start. Check out what employers are asking for as far as certifications go. A while back, experience was good, but some wanted the CompTIA Network+ or A+ certifications.