HACKER Q&A
📣 krausejj

How will Google track users once 3rd party cookies are blocked?


Now that Chrome is following Safari and Firefox in blocking 3rd party cookies, how will Adwords and especially the display network report on impressions and ad attribution in general?

  👤 speedgoose Accepted Answer ✓
They want to replace third party cookies by something equivalent.

They have a draft specification : https://wicg.github.io/floc/

I personally agree with what the EFF says. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...

👤 proszkinasenne2
- Trust Token API to verify whether you are a bot or not - Federated Learning of Cohorts (FLoC)

https://www.google.com/amp/s/blog.google/products/ads-commer...

As well as there is plenty of techniques allowing device fingerprinting that Google (might) use.

https://github.com/niespodd/browser-fingerprinting

👤 ElectricMind
Does this mean Google wants to track you directly and not allow others to do the same? I heard on Seth Godin podcast, this is cunning move by Google so that advertiser will not know whether ads on google are actually working or not