What ads would you like to be shown online?

Granted this is an odd question and most of us would probably say no to ads in general.

But unless we want to start paying $5 for access to this newsletter, another $5 for another subscription and so on and so forth, ads on websites will be a standard way to generate revenue.

Now with all the privacy and user data that has been pillaged over the years, poor performance from an ad spend perspective and consistently poor delivery of remarketing ads we are essentially living in an era of a cesspit of ad options.

Curious to know what HN prefers when visiting websites:

- Do you prefer targeted ads OR website theme relevant/related ads (more discovery focused)? - Is it preferable to have clearly visible ads or less intrusive such as Google Ads and Quora which effectively blends in with organic results? - Text-based or image-based ads?

Having spent 8 years working across the marketing 'stack' one thing for sure is that ad-tech needs improvements for both the website user, owner and advertiser too.