As an example, he sent me a "random" video this afternoon on WhatsApp like he usually does when he has some free time during the weekend: https://www.youtube.com/watch?v=nAYiPEyuBkQ
I wonder if you guys agree with me that there is great potential to build a community around these projects? If so, how would you proceed? Note that he has absolutely "zero marketing skills" and I would love to help him realize how crazy it could be!
Some channels to copy^H^H^H^H look:
* ElectroBoom: https://www.youtube.com/c/Electroboom
* Cody's Lab: https://www.youtube.com/user/theCodyReeder
* Applied Science: https://www.youtube.com/c/AppliedScience
* Simone Giertz: https://www.youtube.com/c/simonegiertz
* EEVlog: https://www.youtube.com/c/EevblogDave
Some are more funny, some have more charisma, some make more difficult project, some make weird projects, some like to rant, ... They are very different, but your brother can get a few ideas.
- Haptic Thumbstick for racing games: https://www.youtube.com/watch?v=8LXcpFpmw_k&t=76s&ab_channel...
- Homemade MotoGP Simulator: https://www.youtube.com/watch?v=RxnQN0ZXmYk&ab_channel=3run0
Also, look at the number and variety of YouTube influencers. I'm sure anyone can find at least one that they think is stupid that others think is great.