How to market a product before launch?

Question

As someone new to entrepreneurship, I would say 90+% of the advice I've been receiving so far is 'make sure people want your product before you build it', or various platitudes along those lines.We're well on our way towards a polished 'beta' launch of our product, but I took this advice somewhat seriously and went ahead and developed some pre-launch marketing materials for our product that essentially give a preview of the UI and describe our various features.However, I've realized that I have no clue what to do with these. How am I supposed to get people to care about some images and text that describe a product that they can't use? Where would I even post such materials?More generally, I suppose, how is one supposed to test product-market fit without a product? I'm really not sure how I should be interpreting and acting upon this advice.

jschveibinz · Accepted Answer

Hi there! It&rsquo;s great to hear you are working hard on your project. You may have missed the essence of the advice you were given, though. You can&rsquo;t be at &ldquo;beta&rdquo; if you haven&rsquo;t yet engaged with customers. You may be at &ldquo;alpha&rdquo;, but you probably have some revisions and decisions to make before you are truly are ready to formally test and verify. To answer your question about pre-marketing, you might consider a landing page with a small demo and place for interested parties to leave an email address. But first, work with 10-20 people on your current prototype and listen to what they say. Then go back, revise, and then get ready for broader testing. I hope you find this helpful, and good luck with the project!