The popular responses here are going to be about Pi-Hole and NextDNS (which I use today), but overall it’s a losing battle and all of it is easily circumvented.
With DNS-over-HTTPS becoming more and more prevalent in all things end-user devices, I suspect by this time next year using any kind of traditional DNS controls will be worthless.
We could go super heavy handed and deploy some home version of enterprise packet inspection, but that’s a whole bag of worms.
As for kiddos, I’ve gotten to the point where I combine good communication over obscurantism, device level traffic logging/monitoring, all mixed with a hard off switch for communications at and after certain times to be the winning ticket.
As far as tracking and ads... we’re all going to lose that battle fairly soon. The same tech we all praise as good for privacy is also great for data collection and advertising.
Blocklists are all over the place, do some googling. I like https://firebog.net as a jump off point.
Tricky nsa moved the Upstream & Downstreams to South Africa. So a US citizen's data is no longer in the USA_technically...& they can collect it. Bulk collection, encryption breaking, data mining with algorithms & keywords....but they only keep it all for 72 hours then it gets securely deleted. That's the way it is boys. And I'm not a hacker, at all & I found this. I believe the thing to do is fly stealth under the radar at all times, as minimally as possible, and count the hours (72) between transmissions.
Not very helpful, but you can also reduce your wifi power and/or place to in the basement (if you have one) to limit the range (physical attack surface). You can also schedule the wifi to turn off during hours that you don't need it (11pm-6am?). This will reduce the amount of time someone could monitor/attack via wifi. It also reduces your exposure to RF, if you're into that.
- Use privacy-respecting mobile devices, such as Apple.
- Use an anti-tracking measures as mentioned like pi-hole and/or hostfile service.
- Forbid social media apps, they are a scourge.
- Use privacy-respecting browsers like Firefox and Safari. Set protection higher than standard.
- Consider browser extensions like ghostery, etc.