I'll start:
Joel Spolsky
David Kelley (IDEO)
Jason Fried (37signals)
The qualities:
* Smart AF
* Humility
* Openness
* Willingness to make mistakes in public
* Unapologetic when things don't work as intended
* Transparency
* Process oriented
* Creative
* Innovative
* Not narcissist / sociopath manifestations
* A laissez Faire type of leadership within a very structured Strategy and strict hiring practices (they hire really smart AF people)