HACKER Q&A
📣 jherg

I have 25k users. Now what?


I have an app in the App Store that has 25k users and growing quickly. Originally I built it as a passion project, but now I'm starting to think about monetization strategies. What are 25k users "worth" to advertisers?


  👤 burn_cycle Accepted Answer ✓
Depends how low your costs are and long you can go without needing to make any money from it. If your expenses are manageable and profitability isn't an issue, it might make sense to improve your product (nicer UI, more features, etc) while growing your user base and getting more information about them (location, demographic, age, etc). This will improve your pitch to advertisers when decide to cash in by, perhaps, selling premium placement for ads by keyword (iOS, Python, Devops, etc).

One issue you might have is that your user's are "shortlived", I would imagine a typical user is going to use it for a couple of months every 2-3 years, hence why I'm stressing quick growth.


👤 hindsightbias
Someone else just posted this, thought it might be relevant: https://www.npr.org/sections/money/2012/07/13/156737801/the-...

Maybe focus on the brand/scale, this is a unique time in history and monetize low for now, this could be the new normal. Profit when they’re hooked and not worrying about rent. Perhaps find sponsor/partner to fund backend scaling/adverts.

Multilanguage support for markets you think might be most related.


👤 l1ghthouse
Build pro functionality to sell to them

👤 easytiger
well that would surely depend on the app.

👤 tomstoms
Is this US only jobs if not would love to be able to filter on time zone and country of employment preferences, or contractor vs employment etc

👤 lmedinas
Nice one! congrats! How did you developed your app ? since when its in the AppStore ?

👤 fenesiistvan
How much you could get from advertisement?