Is now only a GER-language site for fitness gear ok for US market?

Question

We are a small company that produces fitness gear for home workouts, in particular pull-up bars and dip bars, see [1]. I guess, now it's the time to serve also the US market.Does it make sense, despite having only a German-language website?[1] https://klimmzugstangen.de

ekglimmer · Accepted Answer

On a hunch, probably not. I would assume equivalents of any of these products can be bought on an English language site (Amazon etc.) and in my experience the US & Canadian market will go for the most friction-less purchasing experience. Trying to figure out a German language site (plus trying to figure out currency conversion) makes me think why bother when I could purchase something similar in 30 seconds. Perhaps if these were unique products that couldn't be bought anywhere else I would consider it.

detaro · Answer

No. Few people understand German and it's not like fitness accessories are likely to be an unique offering people are going to be willing to deal with unnecessary hurdles for. And compared to setting up the logistics of distributing your product well, getting some english translations is probably very cheap.

rtfs · Answer

sorry, here is the clickable link https://klimmzugstangen.de