- in 2016 Moisey Uretskey literally Q&Aing on "What happened to DigitalOcean?" on Quora [2]
- in 2018 Ben Uretskey handing off to Mark Templeton [3]
- in 2019 replaced by Yancey Spruill [4]
- in 2020 laying off 10% of the company [5]
How do you go from one of the most hyped IaaS companies to suddenly losing steam? If it worked for them from 10m - 100m ARR, how do they lose steam from 200-275m? Its not like the market for their stuff is that small, Azure and even GCP have proved that. I'd love for some perspectives from people who know this market, because it's baffling to me.
1: https://a16z.com/2016/01/06/a16z-podcast-what-software-developers-and-therefore-every-company-need-2/
2: https://www.quora.com/What-happened-to-DigitalOcean
3: https://blog.digitalocean.com/the-next-wave-digitaloceans-new-ceo/
4: https://techcrunch.com/2019/07/30/digitalocean-gets-a-new-ceo-and-cfo/
5: https://techcrunch.com/2020/01/17/digitalocean-layoffs/
Is there a time of where that was said in the podcast. I could bet money at no point in time was DO no.2 in Hosting or Cloud Hosting in revenue, profits or customers. They might have been the case if you count instances / droplet or Domain name, but both of these are quite irrelevant.
They have growing pains, as with ALL companies does, and they reach a point where growth has slow down due to market interest and competition. Not only has Linode becomes better and more competitive thanks to DO, there are also new comers into what I considered as Middle Class Cloud Hosting such as UpCloud and Vultr. You also have Giants ( in their own right ) such as OVH and Hetzner.
>Its not like the market for their stuff is that small, Azure and even GCP have proved that.
No one gets fired for buying IBM. That mentality is the same for Intel ( vs AMD ), using SalesForce rather than other CRM or ERP, and across All industries, from toilet paper roll, food, water, cleaning solution etc. Big Enterprise wants to works with other Big Enterprise. If you have ever sit in the chair of the purchasing, or Supply Chain director you will understand the risk of working with smaller companies is far too great. DO aims at people who are willing to take that risk, SME or startups. And that market is fundamentally different to Azure and GCP serves.
So your answer aren't really technical, but more on the economical and business side of things.
We switched to WP-engine and haven’t had a single issue. We now host our web apps with Azure without issue as well. We spend maybe $5-$7k / month on hosting (which is a drop in the bucket for larger companies), but I can’t imagine we are the only ones who encountered this.
Not to mention their security model allowed any instance to talk to another instance from any account until 2019....
After having switched, I realized that Linode provided a better value for what I needed.
As with most poor customer service interactions, I doubt I was the only person who experienced such things from them.
DO's market (raw compute and occasionally unreliable object storage) and that for Azure, GCP, and AWS (top tier cloud ecosystems) are entirely distinct. The former competes on price and is a commodity, the latter are premium offerings that large companies happily write checks for.
I know DO do now have dedicated DBS products but really feel they're missing a trick with nothing similar to Elastic Beanstalk or GCP App engine - this is exactly the kind of products smaller dev teams and one-person operations need, and these are most likely the kind of people who would be willing to give DO a go over AWS and its perceived complexity.
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