HACKER Q&A
📣 chris_f

Privacy Focused Ad Network?


I am soon releasing a privacy based search engine (similar in concept to DuckDuckGo, StartPage, etc).

Context based search ads are the obvious path to monetization, but I am having trouble finding an ad network that fits with principles of the site (i.e. no user tracking or storing search queries).

I have looked at Context Cue (https://contextcue.com/), but the ads are embedded with third-party JavaScript and they record users' IP address/user agent, which are both deal breakers.

Is anyone aware of an ad network that prioritizes user privacy. I am also open to any alternative ideas to monetize the site, as long it protects user privacy and also adds value to the user.


  👤 cavneb Accepted Answer ✓
I run https://codefund.io. We have been focusing on providing ethical advertising to support open source development for nearly 3 years. We provide both javascript-based ad embedding, as well as server-to-server. Our platform is 100% open source [1]. We do not store any IP addresses, nor any identifiable information on ad viewers. We are even endorsed by DuckDuckGo as a viable alternative to Google Ads [2]. Our platform is whitelisted with AcceptableAds.com as well [3].

1. https://github.com/gitcoinco/code_fund_ads

2. https://spreadprivacy.com/how-to-remove-google/

3. https://acceptableads.com/en/solutions


👤 silverreads
Why not sell locally hosted ads for keywords directly? The only other way to do it would be to check in with an ad provider periodically and update your ads from their list. In my simple model, there would be no tracking, and the ads would have to have noticeable impact for customer sales to establish value.

Just to flesh that out with a little context, I posted this on mastodon a few months ago: "Maybe I should make what I hate most: an ad company. Something with no javascript, no click tracking (heck why make an ad into a link at all...), no demographic personalization, no video, and simple honest accounting of ad placement (eg, ad was on xxx.yyy for zzz days, you owe us a buck). We'll target smaller sites looking to monetize content without driving away their users, and make it easy to serve ads from your own domain to reduce the chance they are blocked. Also it will be very inexpensive. That's the right way to do it."


👤 chris_f
I also just came across this, https://www.ethicalads.io/

It looks promising, but it hasn't launched yet and I can't get the "subscribe to updates" form to send me a confirmation email.