With third party cookies going out what happens to analytics companies?
With all the major browsers blocking third party cookies, what will happen to analytics, A/B testing, Push Notification and many other companies after 2 years ?
👤 phillipseamore Accepted Answer ✓
It isn't hard to go first party, either by own collection or proxying/forwarding. I still parse server logs for analytics since it's performant and non-invasive.
I'm kind of surprised CDN's aren't bigger in analytics, I think analytics would be a huge feature (and revenue source) for the likes of Cloudflare.
Speaking of CF, implementing proxying/forwarding for third-party analytics via CF Workers is easy.