Are there any good guides to building a financial forecast out there?
When do you collect cash from customers? When do you pay bills? How fast can you cycle cash? (Meaning if you pay back marketing over 2 years vs 2 months) a LTV/CAC ratio of 1.5 is not great, but if you have a 1 month payback you basically don't consume cash so that's cool (these can be signs of dads though). But I would just look online for comps for the specific inputs into your model.
If you want a template you can just look at PnLs online.
All forecasts for startups are wildly wrong. But I think of forecasting as a way of valididating a strategy. Lots of people dislike the "if we get 1% of the market we will.be huge" approach, but I like at least validating if that is the case (it is not always the case).
Forecasting can also help you understand pricing. If your market size is about 10,000 buyers what do you need to charge to have a business.