Then you can map that to conversations and see what words increases or decreases satisfication. Look for sudden changes in the happiness contour.
You can also try to map that to customer surveys at the end of the call - see if you can improve perceived quality, by say, greeting them cheerfully early on, or if different phrases will diffuse anger better. Maybe even see if you can spot weird patterns, like if certain accents trigger anger or contempt.
Can you find a existing transcription service that you can up sell to clients?
use hat service to refine you dataaset
then you can build your own model. and cut out the service.
assuming you have it organized by client you could map it to industry. and then build an industry classifier.
run it through sentiment analysis, translation.