How do you implement visitor-to-signup tracking in your app?

This is surprisingly difficult to solve in 2020. The biggest issue is (in Google Analytics) how to separate traffic that could potentially sign up for a trial vs. traffic from people who’ve already signed up.

Here’s one way to do it:

1. When someone logs in to your app set a cookie

2. If they visit your homepage later check for cookie

3. If cookie exists put them in a Google Analytics segment called eg “existing users”

4. Create view in GA that excludes users in “existing users” segment. View Trial signups goal in this view.

It seems like this should be simpler. If there are other approaches that work I’d love to hear them!