HACKER Q&A
📣 pier25

How do you come up with a good name for your company or product?


How do you come up with a good name for your company or product?


  👤 thrwaway69 Accepted Answer ✓
Here's some solutions -

1. Ask on HN directly.

2. Find the core functionality of your product. Make the most obvious or likely typo you can come up with that doesn't sound bad.

3. Find keywords and experiment with google translate for different languages. Convert those phonetic sounds to English or whatever target audience you are going for.

4. Write a program that generate names randomly with a Bayesian filter trained to remove spam, nonsense etc and check phonetic difficulty. At the end, find words sounding similar to your keywords, target audience, etc for your products.

5. Make your name based on the problem you are trying to solve. Find a way to describe the problem in one word and do something on that.

6. Use existing name generators or finders.

7. Use YNAB scheme: https://en.m.wikipedia.org/wiki/YNAB

8. Use anagrams or reverse anagrams of popular similar products. Eg - Node = Deno

9. Describe your values and goal in the name itself.

This won't give you a readymade name but you can take heavy inspiration.

Note - this is in no particular order.

Best of luck!


👤 nreece
Igor Naming Agency has a very good guide[1] on branding and naming. Must read!

[1] PDF - https://www.igorinternational.com/process/igor-naming-guide_...