What was your experience using Google for Startups?

I recently learned of Google for Startups and am curious if anyone in HN community has participated/used their resources. If so, could you share your experience? Was it worth it? Did you help you do X, Y, Z when previous attempts failed (i.e. without Google for Startups X wouldn't have happened...)

""" Google for Startups is Google’s initiative to help startups thrive across every corner of the world. We bring the best of Google's products, connections, and best practices to enable startups to build something better. """

> https://startup.google.com/

Thanks!