Goal: To understand what features in the app people are appreciating/engaging-with, and where in the app people get stuck. In gist: to facilitate accessibility and feature discovery.
The old route is Firebase analytics or Facebook events tracking – but I don't want to be part of this surveillance economy. I'd like my products to be part of the solution to our privacy problems.
Any recommendations? Thanks, y'all.
First, it appears that even privacy advocates just use Google Firebase. (Yeah, hypocrisy is abundant.)
Matamo.org is the top contender I found for privacy-conscious analytics. Basically, you have immense control over the integration, so you can accomplish any privacy goals you'd like.
Other potential analytics tools (not necessarily privacy-conscious) include segment.com and Mixpanel.com. Many of the other ones were recently acquired by Google and are now shutting down.