HACKER Q&A
📣 sapporosnow

Which marketing plan would you choose?


Given two avenues of marketing:

1) Facebook group - Target market #1 - 60k audience

Package #A - 1 Sponsored Post - 3 Boost - $300 USD -

2) Website

Target market #2 - 1-5k monthly active users - Average session time: 3min -

Package #B - Newsfeed Ad 1 month - $240 USD

Package #C - Newsfeed Ad 3 months - $640 USD

Which combination would you choose?

Given both avenues have different target markets, I am inclined to get Package A and B together. But given only 1-5k monthly active users, I am not sure if avenue B is worth it for the price.

However, avenue B is the exact match for my target market. Avenue A is almost the exact match, but not quite.

  👤 karljtaylor Accepted Answer ✓
Can't quite tell where you're planning on running this, but it sounds like you're letting someone else manage the media buy for you, and you should for sure be running it yourself at this size. (The reason for this is that you want to maximize the amount you're spending on reach this early on.)