Given popularity of adblockers, is Google Analytics still accurate?
Given popularity of adblockers, is Google Analytics still accurate?
👤 enz Accepted Answer ✓
As someone who used to work in a big marketing company a few years ago: I would say it is accurate as long as you are not targeting tech savvy people.
Before working in that company, I was pretty sure that blockers were very popular. It turned out that not so much. My guess is that blockers are popular only among techy people.