Food for thought:
* Ring hacked https://www.nytimes.com/2019/12/15/us/Hacked-ring-home-security-cameras.html
* Odds against startups https://www.forbes.com/sites/samanthadrake1/2017/02/03/chances-are-your-startup-is-going-to-get-hacked-heres-what-to-do/#7f081da2ce25
* Why does it matter? https://medium.com/@mcla0181/why-the-best-tech-startups-take-data-security-seriously-c9cc6fae3e32?sk=bfb142e801996eca7295d1879b030b1b
You can't really do anything about this, no matter how great your security is.
I suppose Ring could enforce 2FA across the entire platform, but many people wouldn't accept this and they would lose customers.
I use a password manager and don't reuse any password for any site and have 2FA enabled on all of my important accounts. The problem is that most people don't want to be inconvenienced.