What was the CAC of your first customer?

Question

While listening to Tyler King from Less Annoying CRM he mentioned that the CAC of their first customer was something around $1000 (paid ads, they unsuccessfully tried other channels). I have previously given up on an idea when I didn't get any leads using $50 ad spend.Is it normal to spend a lot of money on experimenting with marketing before seeing any kind of customer reaction? What was the customer acquisition cost of your first customer?

sharemywin · Accepted Answer

If your doing paid google ads you probably need >$500 to just get an idea whether you could make something work.
Step 1: Build a landing page with a CTA button. I was using this to get Mortgage leads. http://2getpreapproved.com/ http://bid2mow.com/ got leads off this too. Although the big red coupon isn't working.
If you figure 2-3 years for an average customer then you can probably spend 1 yr worth of revenue to get them.