I took AI/DL course before and professor demonstrated from scratch how to build an algo and train model capable of amazing upsampling of imagery.
Hence - bubble or not - there are lots of useful, practical benefits to this today.
There is likely a mis-prioritization of applications in the market.
You should look at bubbles in the context of applications, and perhaps dependent on strategy separately. Context ~ Health, AutoBI, NLP...; Strategy ~ unsupervised, explainable, deep, symbolic...
Another way to look at this is identifying Misery stocks. If the economy takes a hard dip, what will continue to be funded. Those are misery stocks. Some AI will survive misery at varying levels, others will not.
Other companies that brand themselves as AI do so for PR purposes. Most of them don't use AI, use robust techniques that have been around for many decades, or use it only to justify their pitch. Their product would be just the same with rule-based systems or without any kind of ML.
If this hype-cycle doesn't sound ridiculous, I've also heard that my local grocery store is using deep-learning + kubernetes to scale their supply chain systems. They told me that they're writing a Medium blog-post about this which is coming soon /s
Few companies build products that generate or interface with data at that level.