We all know that most SaaS apps need integrations. Usually an app will start with a Zapier integration, and then over time develop custom direct integrations with the most used 3rd party apps.
Why? Because it would take too much work to connect to several 3rd party apps from day one.
Right, so my question is:
Would there be demand for a service like Zapier, but transparent and white label that works from inside your SaaS dashboard?
I mean, instead of having to send your users to Zapier, tell them to create an account, set up a Zap, pay membership fees, wouldn't it be easier if all of your users could directly integrate with other apps as if you had a native integration?
Instead of the end-user paying for Zapier, the SaaS company would pay a small $ fee per each 1000 actions on the integration platform.
Because the alternative (as far as I know) is to spend several engineering hours integrating with many apps, and this process is repeated across thousands of SaaS companies. Then you also have to maintain all those integrations.
Does any SaaS entrepreneurs here feel this pain?
If anyone is looking for an enterprise solution for this we've already built one at https://tray.io/solutions/embedded, which allows you to expose whitelabelled Tray workflows to your own end users.