Why do you subscribe to newsletters?

Question

The popular startup wisdom dictates that newsletters are only growing stronger, with more people opting out, and new companies built around them. As someone who unsubscribed from 90% of the newsletters, I can't relate, but I'd love to understand what drives people to sign up, and what value you are getting.If you could share your personal experience with newsletters, and what makes them good (and bad), I'd love to know your point of view. Thank you!

paulorlando · Accepted Answer

I subscribe to Exponential View, Farnam Street, and Stratechery, and a few others. I don't read them every time (maybe 25%) but value the content and also finding myself searching old editions for specific companies or issues I'm trying to learn about. The good ones are consistently good. The bad ones are lots of noise to signal and hit or miss. The good ones inspired me to write this one, which I do to help me learn about systems: https://unintendedconsequenc.es/

rinchik · Answer

> what drives people to sign up, and what value you are getting
It might only be me, but this question is silly.
I'm getting the news, updates from a project or company I'm interested in.
Thoughtworks' tech radar is a great example of a project I love getting regular updates from: https://www.thoughtworks.com/radar
Newsletters are not spam, it's a deliberate, on-topic tune-in.

_bparks_ · Answer

news sources for niche subjects don't really exist, and it helps separate the signal from the noise.