There is a certain increase in demand in the markets where people, before the rise of mobile internet, had to want, because there wasn't other options. i.e: cafes, restaurants, inter-city busses and etc. And right now even though the mobile internet has become more accessible and affordable, the demand in these areas still seem to be persistent and even increasing. I've talked to many people and all say the same thing: "We don't connect to WiFi in cafes or restaurants or buses anymore. We use the mobile net".
What is the reason this market is expanding? What I'm missing?
Any ideas?
Marketing/advertising pushes this to retailers as yet another way to stalk customers, get their details, etc and I guess the snake oil is working if the market is expanding. It's artificially created demand though; outside of the very low class everyone has access to more than enough mobile data and very few actually need to use these hotspots. Eventually the bubble is gonna pop.
My bet is that this comes only from people with full time jobs. The world is still full of youth or unemployment where free WiFi still makes sense.
And with a more affordable data plan there is also a increasing amount of data to be transferred with higher bitrates, more megapixels and more video content in general -- I guess it equals out for an everyday user.