HACKER Q&A
📣 curo

Pricing B2B for Self-Serve SaaS


How do you price a B2B product for self-serve? I.e., what's the upper range for products that can be added to a business credit card without going through procurement?

The "SaaS valley of death" is that zone where a product is priced too cheaply to justify a sales team (e.g., <$25k/year) but too expensive for credit cards (e.g., $5k/year). So presumably the upper range is around $400 a month?

But that sounds theoretical and I'm curious to hear from those who have had real, trial-by-error experience playing in this upper SaaS pricing range.


  👤 codegeek Accepted Answer ✓
I run a b2b saas. We have clients who pay anywhere from 6k-15k per year on credit cards on average. We do have option to send a physical check or manual invoice/wire but has never been an issue.

You will be surprised about upper limits on credit cards. But it is more US centric as our european clients prefer bank transfer for larger amounts.


👤 ajeet_dhaliwal
Based on my experience you can go higher than $5K / year on a card, definitely to just under $10K and possibly even a little more than that.